Vision, Mission, and Our Values

We are the first Filipino Company to succeed in penetrating the local toothpaste industy, long dominated by mutinationals, with our own brand of toothpaste, Hapee. Since our formal inauguration in March 1988,  we were able to maintain a consistent quality standard on our toothpaste. Because of this, we have become patronized and love by the Filipinos nationwide.

OUR VISION

We aspire to have a Lamoiyan product in every home.

OUR MISSION

We exist to improve the quality of life by bringing essential products within the reach of the common people

OUR CORE VALUES

We achieve our mission and vision by living according to our corporate values.

• SOCIAL RESPONSIBILITY.
  We make our presence a blessing to society.
• PURSUIT OF EXCELLENCE.
  We do things better than before and better than competitors.
• INTEGRITY.
  We do things right.
• RESPECT FOR THE INDIVIDUAL.
  We value individuality by treating each other with fairness.
• lNNOVATE.
  We do our best to improve and introduce new products.
• TEAMWORK.
  We reach collectively goals that we cannot reach separately.