Lamoiyan targets Asian exports for its toothpaste

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Lamoiyan Corporation, the first Filipino company to penetrate the local toothpaste industry, is planning to expand its export business by bringing in its flagship brand Hapee Toothpaste, among its other products, to new Southeast Asian markets like Indonesia and Thailand.

Cecilio Pedro, the chief executive officer and president of Lamoiyan, said the company is planning to grow its export business amid the ASEAN integration, a move that will be supported by its plan to explore Indonesia and Thailand as new markets.