Aluminum Containers, Inc., owned by Dr. Cecilio Pedro, becomes the major supplier of aluminum collapsible toothpaste tubes to Colgate-Palmolive Co. and the Philippine Refining Company (PRC) now Unilever Group.


The companies began to use plastic laminated tubes instead of aluminum collapsible tubes. Mr. Pedro was left a stockpile of aluminum tubes with nothing to do with them.


Reluctant to dispose of the factory’s equipment. Dr. Pedro decides to reopen his factory as Lamoiyan Corporation, the first Filipino company to penetrate the toothpaste industry. With only less than 20 employees, the company produces world-class brands Hapee and Kutitap at affordable prices.

Hapee toothpaste, the toothpaste brand of Lamoiyan Corporation, sponsors the 1988 Philippine Olympic Delegation. Lamoiyan Corporation is recognized as the official toothpaste of the Olympics to Seoul, South Korea.


Lamoiyan Corporation gains respect of consumers to garner several awards such as Most Outstanding Toothpaste Manufacturer (1990, 1993, 1995, 1996, 1997, and 2002), TOYM for Business Leadership (1991), Company of the Year by Agora Awards (1992), Apolinario Mabini Award for Employer of the Year (1993), and Most Outstanding Program for Equal Employment (1993).


The company decides to expand its business to neighboring countries such as China, Vietnam, and Indonesia.


Lamoiyan Corporation celebrates its 20th Anniversary with the theme “Partnership, Passion, and Prayer.


Hapee toothpaste exports to the Middle East, Papua New Guinea, Russia, and Hong Kong. It looks forward to “bigger and greater heights” as it celebrates its 25th Anniversary next year.